Ecommerce, RV and camping supply

Chief Camper

Chief Camper is a Canadian-owned store selling RV parts, solar kits and camping essentials across Canada and the USA. An online store lives or dies on navigation, so the rebuild starts there.

Ecommerce
Website Redesign
Web Design

Industry: Ecommerce, RV parts and camping gear
Ships to: Canada and the USA
Scope: Online store design and build
Focus: Category structure, product discovery, trust

The Chief Camper homepage on a desktop screen.

The approach

What we changed, and why

Categories a camper would use

Camp setup, power and electrical, water and plumbing, kitchen and cooking, safety and tools, appliances and climate control, lighting, towing and exterior. Named the way a customer would say them, not the way a warehouse files them.

Trust signals where they matter

Canadian owned, shipping, returns and support are stated directly under the hero, because those are the questions that stop an online order.

Room to grow

Guides and blog content sit in the main navigation from day one, so the store has somewhere to put the buying advice that brings in search traffic.

Screens

An interior page and the mobile layout

An interior page of the Chief Camper website.

Before and after · Chief Camper

An online store people can actually shop

Chief Camper sells RV parts and camping gear across Canada and the USA. The old store made you hunt for the part you came for. Drag the handle to see what changed above the fold.

The rebuilt Chief Camper store. A part search sits at the top of the page, above a headline reading RV parts, camping gear, all in one place, with shipping and returns stated underneath.

The previous Chief Camper store on Shopify. A wide banner image sits above a row of small category tiles, with the product range pushed below the fold.

What actually changed

A part search sits at the top of every page, because most people arrive knowing what they need.
Categories are named the way a camper would say them, not the way a warehouse files them.
Shipping, returns and where the business is based are stated under the hero.
Product pages show the brand, the part number and the delivery estimate together.
Buying guides have a proper home, so the store can earn search traffic over time.
The whole store was rebuilt on WordPress and WooCommerce.

This is a visual comparison of the two designs. We do not publish traffic or lead figures for client projects.

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