Ecommerce, RV and camping supply
Chief Camper
Chief Camper is a Canadian-owned store selling RV parts, solar kits and camping essentials across Canada and the USA. An online store lives or dies on navigation, so the build starts there.
- Industry
- Ecommerce, RV parts and camping gear
- Ships to
- Canada and the USA
- Scope
- Online store design and build
- Focus
- Category structure, product discovery, trust
The approach
What we built and why
Categories a camper would use
Camp setup, power and electrical, water and plumbing, kitchen and cooking, safety and tools, appliances and climate control, lighting, towing and exterior. Named the way a customer would say them, not the way a warehouse files them.
Trust signals where they matter
Canadian owned, shipping, returns and support are stated directly under the hero, because those are the questions that stop an online order.
Room to grow
Guides and blog content sit in the main navigation from day one, so the store has somewhere to put the buying advice that brings in search traffic.
Screens
An interior page and the mobile layout
Full page
The whole homepage, top to bottom
Scroll the panel below to see the complete page as a visitor sees it.
More work
Other projects
Want something like Chief Camper?
Tell us about your business and what the website needs to do. We will put together a quote and a realistic timeline.