Automate

Give your business another set of hands.

The jobs you keep meaning to get to: answering the phone when you are under a car, chasing the quote you sent last week, reminding someone about Thursday. Automation does those the same way every time, without being asked.

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What it actually does

It is not robots. It is the follow-up you keep missing.

Automation has a reputation for being complicated and slightly sinister. In practice it is a short list of small, boring jobs that happen reliably.

New lead

A call, form or message arrives.
Instant response

Answered in seconds, day or night.
Qualified

The right questions, asked automatically.
Appointment

Booked straight into the calendar.
Follow-up

Reminders and a nudge if it goes quiet.

Where it helps

Three places it usually earns its keep.

Answering

Someone picks up, every time.

A missed call at seven in the evening is usually a customer who phoned someone else by five past. An assistant answers on the first ring, takes the details and tells them when you will be in touch.

On the phone

AI phone agents
Takes name, number and job
Passes urgent calls to you
Works evenings and weekends

On your site

Website chat
Answers common questions
Books straight into the calendar

By message

SMS responses
Reply to missed calls automatically
Customer support replies

Lead follow-up

Nothing goes quiet by accident.

Most quotes are lost to silence rather than to a competitor. Follow-up runs on a schedule you set, so a lead that goes cold gets a nudge without you remembering to send it.

After an enquiry

Instant acknowledgement
Qualifying questions
Routed to the right person

While it is open

Email follow-up
A nudge if it goes quiet
Appointment reminders

After the job

Review requests
Check-in messages
Repeat service reminders

CRM and integrations

Your tools, talking to each other.

Most businesses already have the pieces: a website, an inbox, a calendar, maybe a CRM or an accounting package. The work is connecting them so a detail typed in once does not need typing again.

Connecting

CRM integrations
Calendar and booking
Accounting and invoicing
Custom API work

Internal

Job and quote tracking
Internal notifications
Reporting that updates itself

Being straight about it

What automation will not do

It will not replace you, and it should not try. The judgement calls, the quoting, the awkward conversation about a job that went long: those are yours.

It also will not fix a business problem that is not really about speed. If enquiries are not coming in at all, automation has nothing to answer. That is a website and search problem first, and we will tell you so rather than sell you the wrong thing.

What it does well is the repetitive part: reply immediately, ask the same sensible questions, write the details down, and remind everyone at the right time.

Will customers know they are talking to a machine?

We set it up to say so. An assistant that pretends to be a person is the fastest way to lose someone. What it does is answer immediately, take the details and pass anything it cannot handle straight to you.

What happens to the enquiries it takes?

Wherever you want them. Your inbox, a text message, a spreadsheet or your CRM if you use one. The point is that the details are written down and waiting for you rather than lost on a missed call.

Do I need a new phone number?

Not usually. In most setups calls forward to the assistant when you do not pick up, so your existing number keeps working exactly as it does now.

Can I turn it off?

Yes, and you should be able to at any time. It is there to catch what you are currently missing, not to stand between you and your customers.

Show us what you are doing manually.

Tell us which jobs eat your evenings and we will tell you which are worth automating and which are not. Based in London, working with businesses anywhere.

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